Delft City Marketing — A forward-thinking city with a proud heritage
Known around the world for its famous blue pottery and the domestic scenes of Vermeer, Delft is one of the Netherlands’ most historic cities – but there’s more to Delft than heritage. Today, the city hosts many internationally renowned names from the science and tech sectors, including the Delft University of Technology.
Strategy
Appointed to design the new visual identity for marketing and promotions, we sought to communicate Delft’s distinctive blend of heritage and modernity. The new identity had to reflect the heritage of Delft, but it also had to be suitable for the city’s cultural and technological initiatives. Equally important was the clarity and the iconic value of the identity, which would be used by companies and institutes throughout Delft, across a diverse range of communications media.
Design
The logo unites traditional typographic elements with new, custom-designed characters, while the dynamic slashes historically signify an abbreviation. This typographic language is supported by a palette of pictograms based on silhouettes of landmarks and products from the city’s past and present.
Results
Employed across the city’s marketing activities, the new identity succeeds in celebrating a proud heritage, whilst also identifying Delft as a modern, forward-thinking city.
